DIRECTOR | PRODUCER
CREATIVE DIRECTION + ART DIRECTION + STORY SYSTEMS
What's the
BIG Idea?
The one that makes everything else click.
This is a space for creative direction, visual thinking, and ideas in progress — projects built from instinct, intention, and a lot of iteration. Some polished, some raw, all pointing toward how stories and worlds get made.
Welcome in.
POGI STUDIOS
CREATIVE DIRECTION + BRAND IDENTITY
A branding proposal to reimagine Pogi Studios —
not just how it looks, but how it shows up, speaks, and moves through the world. The goal wasn’t to create a logo or a deck for its own sake, but to define a creative identity that could hold ambition, experimentation, and growth without losing clarity.
What follows is a selection of thinking, visual direction, and system-level ideas that shaped a new creative foundation — one designed to scale across projects, collaborators, and mediums, while staying grounded in a clear point of view.
This wasn’t about chasing trends.
It was about building something that could last.
AI
INTEGRATION
The creative tool, not the replacement
For Life After Her, we used generative AI to adapt existing 16×9 footage for a social-first environment without compromising the original composition or asking the audience to meet the work halfway. Instead of cropping or rotating frames, AI was used to thoughtfully extend the image beyond its original boundaries, allowing the visuals to breathe in a 9×16 format while preserving the integrity of the source material.
The goal was was continuity —
using emerging tools to support the story, respect the image, and meet the audience where they are.
treatments + decks + boards
